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Media Asset Management
for Source Footage.

Mediacloud.ai turns your source footage into a fast, searchable, reusable and rights-cleared treasure trove, with release forms linked to every clip at asset level.

Product video (2min)
Watch the demo
How it works

One pool of footage, working harder

All your source footage in one searchable cloud archive, not scattered across drives and personal folders. Less time hunting for files, more time for high-value creative work.

Batch Upload

Simple drag-and-drop upload and batch tagging makes your source footage easy to search and recycle.

Organise and Tag

Preview assets faster with intuitive folder structure, customizable tags and seamless mouseover scrubbing.

Download or Share

Create custom collections and bundle assets for easy batch download and sharing with external stakeholders.
Challenges

Do you recognize this?

Most of our footage only gets used once or twice. It's scattered across drives, with no way to search it or know if it's cleared to reuse.

We need fresh content. All. The. Time!

Our team is under constant pressure to deliver ever more content. Yet much of the footage we already have is never really recycled.

Untapped
REUSE POTENTIAL

Hmm, where is that footage from last year?

We don’t have our source footage neatly organised and searchable. This leads to hours (yes, plural) of extra work, digging through random folders.

Hours
/WEEK SEARCHING

We’re always waiting, not creating content

Our shared drives can't really handle large video files and high-res photos. Copying and previewing takes forever and slows the team down.

Days
LOST WAITING
Efficiency

“Look, boss, I saved us money!”

When your source footage is super organised and easy to repurpose, the content team start to output more. And we all know that ROI is the love language of most managers.

Here we analysed three different videos across multiple customers that relied on b-roll recycling. Every clip used across the final videos was reviewed and tagged as either newly filmed or recycled. The final percentages reflect the share of new versus recycled material across each project. One of the videos was completely based on recycled footage and only added new text elements.
* Percentage of B-roll footage recycled with no noticeable drop in quality
Cases

Customer Stories

Go backstage to see how our software is creating real-world value.

Trackman Golf

Learn how Trackman, a premium sports technology brand, uses Mediacloud.ai to boost their in-house content team.

Content Recycling
In-House team
Improved workflow
Watch the video case
Royal Unibrew

Learn how this leading beverage company, easily handles consent forms as part of their content workflow when filming events.

Compliance
QR Technology
Consent Forms
Watch the video case

Short demo. Big picture.

3min walkthrough video
Slide Text
Quick Consent Technology

No more release form headaches

Participants register by QR code on set, and their release form is linked to every clip they appear in.

Every clip carries its own paper trail, so clearing footage for reuse or pulling documentation for legal is instant.

Demo video (1:10 min)

Compliance, GDPR, blah, blah..

Let's be honest, creatives like you don't live for privacy policies and compliance. But your lawyers do.

With Mediacloud.ai, every participant's release form is linked to every clip they appear in. Open any clip and you'll see the list of participants right below the footage.

Videos and images that show people count as personal data and must be handled accordingly. The consent workflow takes care of it for you.
Share with your legal team
Copied!

Privacy-first storage

Your footage is stored on Microsoft Azure in the EU, encrypted, and never sold or used to train AI.

Proper legal documentation

Our Consent forms and model contracts are developed by privacy lawyers to meet strict privacy regulations.

Simple, future-proof consent

Digital consent forms and model-contracts make life easy for your marketing team, participants, and legal team.

Audit-ready paper trails

All actions are timestamped and auto-generated PDF reports document every participant and asset, saving you hours of manual admin.

Scale

Built for source footage, from the ground up

Not a multipurpose DAM. Mediacloud.ai replaces the drives where your source footage lives today and works alongside the post-production tools and DAM you already use.

Compliance = happy legal team

All our templates and contracts are developed with external lawyers to comply with privacy regulations. Happy legal, happy life, right?

LEGAL FRAMEWORK

Save money by recycling footage

When your source footage is easy to access and repurpose into new content, you’re saving both time and money.

CONTENT RECYCLING

Your data is safe and secure

Hosted on Microsoft Azure in the EU, with encrypted storage and role-based access for every user.

TECH DOCUMENTATION

Bye-bye dusty old consent forms

This is the end of paper based consent forms, that get smudged or go missing. The digital consent form makes life easier for everyone.

LEGAL FRAMEWORK

Reuse instead of reshoot

When you can recycle existing footage, you don't have to book a new shoot for every project. Production starts from what you already have.

CONTENT RECYCLING

Search, scrub and save time

Tags and mouse-over scrubbing make the right clip quick to find. Search, find what you need and turn it into new content.

TECH DOCUMENTATION

Pricing

Choose the plan that fits your needs.

Starter
€550/mo
Limited storage and user traffic. Recommended for compressed HD formats.
2TB cloud storage
100 Release forms
Standardised Privacy framework
Digital consent capture
Get started
Most Popular
Pro
€850/mo
Larger storage capacity. Recommended for 4K workflows and multiple users.
5TB cloud storage
500 Release forms
Standardised Privacy framework
Digital consent capture
Get started
Enterprise
Custom
For multinational organisations. Tailor your package to storage and legal needs.
+5TB cloud storage
Unlimited release forms
Custom Privacy and legal setup
Digital consent capture
Microsoft Entra ID (option)
Get in touch

Trusted by clients and backers

Innovationsfonden logo
Microsoft for Startups logo
Poul Schmith Kammeradvokaten logo
Royal Unibrew logo
TrackMan logo
About

So, who is Mediacloud.ai?

Mediacloud.ai is media asset management (MAM) software for source footage: a searchable, reusable and rights-cleared content library in the cloud, with release forms linked at asset level. We built it because we needed it. For 20 years we've produced video for global companies and kept hitting the same roadblocks: scattered source footage and piles of paper forms that kept great footage from being reused.

Most tools on the market start after the edit, built to store and distribute finished files. Mediacloud.ai sits earlier, at the raw footage stage before post-production begins, and is made for in-house content teams who work with source footage every day.

It replaces the scattered drives and folders where your source footage lives today. It works alongside the creative tools and DAM systems you already use to finish and distribute content, not instead of them. And it's simple enough that most new users are up and running within their first hour.

Several of our customers also rely on us as industry experts, drawing on what we've learned from other use cases to streamline their internal workflows and, in some cases, their filmmaking craft.

Drop us a line

For more insights and guidelines on GDPR safe content production

See what we're up to

Latest Insights

Watch our latest videos on compliance and production.

Quick Introduction to Mediacloud.ai for Freelance Crew

Quick Introduction to Mediacloud.ai for Freelance Crew

Youtube.com/@mediacloud_ai
What a Survey of 1,700 In-House Teams Reveals About Content Production

What a Survey of 1,700 In-House Teams Reveals About Content Production

Youtube.com/@mediacloud_ai
Easy demo and walkthrough for Project Managers

Easy demo and walkthrough for Project Managers

Youtube.com/@mediacloud_ai
Tutorial - Tips on how to Sort & Upload footage

Tutorial - Tips on how to Sort & Upload footage

Youtube.com/@mediacloud_ai
Privacy 101 for Content Teams. How To Use Photos & Video of People

Privacy 101 for Content Teams. How To Use Photos & Video of People

Youtube.com/@mediacloud_ai

Where Mediacloud.ai fits in your workflow

Mediacloud.ai covers the source footage stage, before post-production starts. It replaces scattered drives and folders, and works alongside the tools you already use.

On set
01

Film on set

Contributors sign their release form by QR code on set, linked to every clip.

Mediacloud.ai
02

Store and clear

Source footage lands here, searchable and tagged, with rights attached to every asset.

Your tools
03

Edit in post

Your team pulls the footage it needs and keeps editing in its usual software.

Your tools
04

Deliver as usual

Finished masters stay in your DAM and distribution tools, where they already live.

MediaCloud.ai

Mediacloud.ai is a professional Media Asset Management (SaaS) designed to store and organise corporate source footage. By combining our structured workflow with legal automation, content teams can boost productivity and free up time for high-value creative tasks.

Platform
Content Recycling
Tech Stack
Legal Framework
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Europe

Media Cloud ApS Lundsgade 6 2100 Copenhagen Denmark

+45 2620 2313
North America

Media Cloud
181 University Ave Toronto, M5H 2X7
Canada

+1 437 602 2313
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